{"id":1521,"date":"2023-05-02T08:26:25","date_gmt":"2023-05-02T08:26:25","guid":{"rendered":"https:\/\/3dapartment.com\/blog\/?p=1521"},"modified":"2024-11-12T10:07:57","modified_gmt":"2024-11-12T10:07:57","slug":"from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys","status":"publish","type":"post","link":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/","title":{"rendered":"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys"},"content":{"rendered":"\n<h3>The Internet is evolving, but searching for apartments in metropolitan areas is still monotonous, time-consuming, and painful.<\/h3>\n\n\n\n<p>In the not-too-distant past, the notion of immersive technologies was the stuff of science fiction, but today, it has become a reality. In this article, I want to explore two industries that initially never co-existed at the same point in time and space. Still, Due to Spatial data, VR, and AR innovations, users can now experience the future while searching for properties on 3DAPARTMENT.com.<\/p>\n\n\n\n<p>The Real Estate industry is transforming as more leases move online and new categories of products gain traction. The shift to remote work has pushed many industries to explore new ways of marketing products and visualizing properties. Matterport is pushing the envelope and digitizing the built world, while Wayfair drove the adoption of AR technology in the furniture industry.<\/p>\n\n\n\n<h2><strong>How VR and AR enhance the customer experience in Real Estate<\/strong><\/h2>\n\n\n\n<h3><strong>1. Virtual walkthroughs<\/strong><\/h3>\n\n\n\n<iframe loading=\"lazy\" title=\"Virtual walkthroughs\" src=\"https:\/\/listing3d.com\/embed\/r282407d1507e41f199e7bc754445702e\" width=\"100%\" height=\"500px\" frameborder=\"0\"><\/iframe>\n\n\n\n<p>VR can create a realistic and immersive experience for customers by allowing them to take virtual tours of properties, walk through rooms and see the layout, and get a sense of the space without having to physically visit the property.<\/p>\n\n\n\n<h3><strong>2. Furniture visualization<\/strong><\/h3>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"250\" height=\"541\" src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/ar-gif.gif\" alt=\"\" class=\"wp-image-1354\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<iframe loading=\"lazy\" title=\"Artwork\" src=\"https:\/\/sketchfab.com\/models\/0d1349fffc6447c2b69b21e176aae0e9\/embed?ui_infos=0&amp;ui_theme=dark&amp;autostart=1&amp;ui_stop=0&amp;ui_inspector=0&amp;ui_settings=0&amp;ui_watermark_link=0&amp;ui_watermark=0\" width=\"100%\" height=\"400px\" frameborder=\"0\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<p>AR can allow customers to visualize how a piece of furniture would look in a room by superimposing it into the space. This can help customers make more informed decisions when shopping for furniture.<\/p>\n\n\n\n<h3><strong>3. Virtual staging<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/3dapartment.com\/embed\/sYQABa1MAAIkG?brand=1&amp;overlay=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"359\" src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/c6b66700-6636-7c8f-e747-73ef3ab223b2.gif\" alt=\"\" class=\"wp-image-1345\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/3dapartment.com\/embed\/sYQABa1MAAIkG?brand=1&amp;overlay=1\" target=\"_blank\" rel=\"noreferrer noopener\">Click to view example<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Virtual staging can help customers visualize a property with furniture, decor, and other elements; it can help property owners show their properties in the best possible light.<\/p>\n\n\n\n<h3><strong>4. Digital twins<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-1024x576.jpg\" alt=\"\" class=\"wp-image-1349\" srcset=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-1024x576.jpg 1024w, https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-300x169.jpg 300w, https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-768x432.jpg 768w, https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-1536x864.jpg 1536w, https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-2048x1152.jpg 2048w, https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-750x422.jpg 750w, https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/2_1-1140x641.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><img decoding=\"async\" src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-1024x489.png\" alt=\"\"><\/figcaption><\/figure>\n\n\n\n<p>The combination of spatial data, 360 photos, and AI can create a digital twin of a property, allowing customers to simulate the behavior of the environment, optimize its performance, or predict its future states.<\/p>\n\n\n\n<h3><strong>5. Remote Sharing Experience Viewings with Friends<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/03\/3DApartment-Live.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p>&nbsp;VR and AR allows customers to view properties remotely, and invite friends or other stakeholders to join them, regardless of scheduling issues or where everyone is geographically.<\/p>\n\n\n\n<h2><strong>What is Spatial Data in Real Estate?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/meta.gif\" alt=\"\" class=\"wp-image-1358\"\/><\/figure><\/div>\n\n\n<p>Spatial data is information relating to the geographical features, area or location of a property. It includes data about the Earth\u2019s surface, as well as man-made features like buildings and roads. It\u2019s often used to simulate and analyze patterns and relationships in the physical world. In real estate, spatial data combined with 360-degree photos can create a virtual reality (VR) experience without the need for a headset.<\/p>\n\n\n\n<p>With the help of AI, this information can also be used to create digital twins, virtual representations of a physical object or system. Digital twins are often used in the manufacturing, transportation, and construction industries to run tests, improve efficiency, reduce costs, and increase productivity.<\/p>\n\n\n\n<h2>What is Virtual Reality in Real Estate?<\/h2>\n\n\n\n<p>VR is a computer-generated simulation of a three-dimensional environment that can be experienced through a headset or other device. While spatial data describes location and geographical features of the real world, VR allows users to immerse themselves in a fully digital one. In real estate, VR can be used to create virtual tours of properties, with the help of spatial data and digital twins to replicate the patterns and relationships that exist in the real world.<\/p>\n\n\n\n<h2>Critical Differences Between Virtual and Augmented Reality?<\/h2>\n\n\n\n<p>The main difference between virtual reality (VR) and augmented reality (AR) is how they interact with reality. VR immerses users in a digital environment, while AR adds digital elements to the user&#8217;s real-world surroundings. In other words, VR takes you out of the physical world, while AR works in and enhances it.<\/p>\n\n\n\n<h2>AR and VR in Real Estate and Metaverse Settings<\/h2>\n\n\n\n<p>3DAPARTMENT.com aims to revolutionize how we search for apartments by creating true-to-life environments where potential tenants can experience immersive and interactive shopping journeys, without being physically present in the home. It can also make apartment shopping a more communal activity, since users can invite friends and loved ones to join in virtual showings without the added burden of travel time, scheduling, and geographic differences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/vho.gif\" alt=\"\" class=\"wp-image-1360\"\/><\/figure>\n\n\n\n<p>Utilizing technologies like Matterport, AR, and VR, 3DAPARTMENT.com is leading the field in allowing tenants to visualize their future homes in three dimensions, and even place virtual furniture in the space, transforming how the market searches for, envisions and buys property.<\/p>\n\n\n\n\n        \t\n\t<style>\n\t\t.slider-info-1323.bafg-slider-info .bafg-slider-title {\n\t\t\t\t\t\tfont-size: 22px;\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-1323.bafg-slider-info .bafg-slider-description {\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-1323.bafg-slider-info .bafg_slider_readmore_button {\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\ttext-align: center;\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-1323.bafg-slider-info .bafg_slider_readmore_button:hover {\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t<\/style>\n\t\n        <div class=\"bafg-twentytwenty-container slider-1323 \" bafg-orientation=\"horizontal\" bafg-default-offset=\"0.5\" bafg-before-label=\"Before\" bafg-after-label=\"After\" bafg-overlay=\"yes\" bafg-move-slider-on-hover=\"no\" bafg-click-to-move=\"no\">\n        \n            <img class=\"skip-lazy\" data-skip-lazy src=\"http:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/before2.jpg\" alt=\"\">\n            <img class=\"skip-lazy\" data-skip-lazy src=\"http:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/after2.jpg\" alt=\"\">\n            \n        <\/div>\n\n        \t<div class=\"bafg-slider-info-wraper\">\n\t\t<div style=\"\" class=\"slider-info-1323 bafg-slider-info\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n        <style>\n            \n        <\/style>\n        \n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"User Interface for Furniture Staging\" src=\"https:\/\/player.vimeo.com\/video\/794137433?h=80bf2a7654&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Augmented reality (AR) and Virtual Reality (VR) are revolutionizing every step of the purchasing journey for customers. These features are proven to capture the attention of prospective buyers and drive traffic, by making it incredibly easy to engage with properties. In 2021, over 100 million shoppers used AR in their real estate shopping. According to a report by Zillow, 24% of all transactions in 2021 were sight unseen deals, enabled in large part by digital tools.<\/p>\n\n\n\n<p>By seamlessly integrating AR and VR into every listing, 3DAPARTMENT.com is at the forefront of this trend, unlocking different ways of engaging with properties and setting a new standard for property search and visualization.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"From Science Fiction to Reality\" src=\"https:\/\/player.vimeo.com\/video\/794160005?h=8291f7c4dc&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The use of Spatial Data, AR, and VR is already revolutionizing the real estate industry, making it easier for potential tenants to visualize and plan their future homes. 3DAPARTMENT.com is leading the movement to fundamentally reshape how the property market operates. For more information, please please visit <a href=\"https:\/\/3dapartment.com\/\">https:\/\/3dapartment.com\/<\/a> or contact gregory@3dapartment.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet is evolving, but searching for apartments in metropolitan areas is still monotonous, time-consuming, and painful. In the not-too-distant past, the notion of immersive technologies was the stuff of science fiction, but today, it has become a reality. In this article, I want to explore two industries that initially never co-existed at the same [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys - 3D Apartment Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys - 3D Apartment Blog\" \/>\n<meta property=\"og:description\" content=\"The Internet is evolving, but searching for apartments in metropolitan areas is still monotonous, time-consuming, and painful. In the not-too-distant past, the notion of immersive technologies was the stuff of science fiction, but today, it has become a reality. In this article, I want to explore two industries that initially never co-existed at the same [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\" \/>\n<meta property=\"og:site_name\" content=\"3D Apartment Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/3Dapartments\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T08:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T10:07:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/wireframe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2329\" \/>\n\t<meta property=\"og:image:height\" content=\"1310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregory Ardbelava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/greg_ardbelava\" \/>\n<meta name=\"twitter:site\" content=\"@3dapartment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Ardbelava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\"},\"author\":{\"name\":\"Gregory Ardbelava\",\"@id\":\"https:\/\/3dapartment.com\/blog\/#\/schema\/person\/8ef4c027a5bf8292c27a4b0fc1dc4347\"},\"headline\":\"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys\",\"datePublished\":\"2023-05-02T08:26:25+00:00\",\"dateModified\":\"2024-11-12T10:07:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\"},\"wordCount\":932,\"publisher\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/#organization\"},\"articleSection\":[\"3D Apartments News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\",\"url\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\",\"name\":\"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys - 3D Apartment Blog\",\"isPartOf\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/#website\"},\"datePublished\":\"2023-05-02T08:26:25+00:00\",\"dateModified\":\"2024-11-12T10:07:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/3dapartment.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/3dapartment.com\/blog\/#website\",\"url\":\"https:\/\/3dapartment.com\/blog\/\",\"name\":\"3DAPARTMENT.com\",\"description\":\"3D Apartment, no fee apartments in Boston &amp; New York, roommates in brooklyn\",\"publisher\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/3dapartment.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/3dapartment.com\/blog\/#organization\",\"name\":\"3DAPARTMENT.com\",\"url\":\"https:\/\/3dapartment.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/3dapartment.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/3da-black-hor-500.png\",\"contentUrl\":\"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/3da-black-hor-500.png\",\"width\":562,\"height\":107,\"caption\":\"3DAPARTMENT.com\"},\"image\":{\"@id\":\"https:\/\/3dapartment.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/3dapartment\/\",\"https:\/\/www.pinterest.com\/3Dapartment\/\",\"https:\/\/www.youtube.com\/channel\/UCVq4bRgz28KGqFPHCG3aLkA\/\",\"https:\/\/facebook.com\/3Dapartments\/\",\"https:\/\/twitter.com\/3dapartment\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/3dapartment.com\/blog\/#\/schema\/person\/8ef4c027a5bf8292c27a4b0fc1dc4347\",\"name\":\"Gregory Ardbelava\",\"description\":\"I am a seasoned professional with a passion for product strategy and leadership and an expert in finding product-market fit. I possess a deep understanding of the frameworks for scaling products through experimentation and testing, and I am committed to utilizing retention and engagement strategies to drive performance. My technical background has enabled me to excel in scaling product delivery and leading engineering management teams. My primary focus is on driving the industry forward to Real Estate Marketplace 2.0 through the integration of cutting-edge technologies such as Computer Vision, Spatial Data, AR, VR, and Machine Learning. My favorite quote, \\\"We're all cybernetic organisms now,\\\" reflects my interest in the intersection of technology and humanity. I am always seeking new opportunities to learn and advance my knowledge of chess moves, spatial data, and game theory. #RealEstateMarketPlace 2.0 #ProptTech #MachineLearning #ComputerVision #AR #VR #SpatialData\",\"sameAs\":[\"http:\/\/3DAPARTMENT.com\",\"http:\/\/bit.ly\/3HG6xMl\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/greg_ardbelava\"],\"url\":\"https:\/\/3dapartment.com\/blog\/author\/gregory-ardbelava\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys - 3D Apartment Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/","og_locale":"en_US","og_type":"article","og_title":"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys - 3D Apartment Blog","og_description":"The Internet is evolving, but searching for apartments in metropolitan areas is still monotonous, time-consuming, and painful. In the not-too-distant past, the notion of immersive technologies was the stuff of science fiction, but today, it has become a reality. In this article, I want to explore two industries that initially never co-existed at the same [&hellip;]","og_url":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/","og_site_name":"3D Apartment Blog","article_publisher":"https:\/\/facebook.com\/3Dapartments\/","article_published_time":"2023-05-02T08:26:25+00:00","article_modified_time":"2024-11-12T10:07:57+00:00","og_image":[{"width":2329,"height":1310,"url":"http:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/wireframe.jpg","type":"image\/jpeg"}],"author":"Gregory Ardbelava","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/greg_ardbelava","twitter_site":"@3dapartment","twitter_misc":{"Written by":"Gregory Ardbelava","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/#article","isPartOf":{"@id":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/"},"author":{"name":"Gregory Ardbelava","@id":"https:\/\/3dapartment.com\/blog\/#\/schema\/person\/8ef4c027a5bf8292c27a4b0fc1dc4347"},"headline":"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys","datePublished":"2023-05-02T08:26:25+00:00","dateModified":"2024-11-12T10:07:57+00:00","mainEntityOfPage":{"@id":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/"},"wordCount":932,"publisher":{"@id":"https:\/\/3dapartment.com\/blog\/#organization"},"articleSection":["3D Apartments News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/","url":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/","name":"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys - 3D Apartment Blog","isPartOf":{"@id":"https:\/\/3dapartment.com\/blog\/#website"},"datePublished":"2023-05-02T08:26:25+00:00","dateModified":"2024-11-12T10:07:57+00:00","breadcrumb":{"@id":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/3dapartment.com\/blog\/from-science-fiction-to-reality-how-3dapartment-com-is-using-ar-and-vr-to-create-immersive-shopping-journeys\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/3dapartment.com\/blog\/"},{"@type":"ListItem","position":2,"name":"From Science Fiction to Reality: How 3DAPARTMENT.com is Using AR and VR to Create Immersive Shopping Journeys"}]},{"@type":"WebSite","@id":"https:\/\/3dapartment.com\/blog\/#website","url":"https:\/\/3dapartment.com\/blog\/","name":"3DAPARTMENT.com","description":"3D Apartment, no fee apartments in Boston &amp; New York, roommates in brooklyn","publisher":{"@id":"https:\/\/3dapartment.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/3dapartment.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/3dapartment.com\/blog\/#organization","name":"3DAPARTMENT.com","url":"https:\/\/3dapartment.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/3dapartment.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/3da-black-hor-500.png","contentUrl":"https:\/\/3dapartment.com\/blog\/wp-content\/uploads\/2023\/01\/3da-black-hor-500.png","width":562,"height":107,"caption":"3DAPARTMENT.com"},"image":{"@id":"https:\/\/3dapartment.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/3dapartment\/","https:\/\/www.pinterest.com\/3Dapartment\/","https:\/\/www.youtube.com\/channel\/UCVq4bRgz28KGqFPHCG3aLkA\/","https:\/\/facebook.com\/3Dapartments\/","https:\/\/twitter.com\/3dapartment"]},{"@type":"Person","@id":"https:\/\/3dapartment.com\/blog\/#\/schema\/person\/8ef4c027a5bf8292c27a4b0fc1dc4347","name":"Gregory Ardbelava","description":"I am a seasoned professional with a passion for product strategy and leadership and an expert in finding product-market fit. I possess a deep understanding of the frameworks for scaling products through experimentation and testing, and I am committed to utilizing retention and engagement strategies to drive performance. My technical background has enabled me to excel in scaling product delivery and leading engineering management teams. My primary focus is on driving the industry forward to Real Estate Marketplace 2.0 through the integration of cutting-edge technologies such as Computer Vision, Spatial Data, AR, VR, and Machine Learning. My favorite quote, \"We're all cybernetic organisms now,\" reflects my interest in the intersection of technology and humanity. I am always seeking new opportunities to learn and advance my knowledge of chess moves, spatial data, and game theory. #RealEstateMarketPlace 2.0 #ProptTech #MachineLearning #ComputerVision #AR #VR #SpatialData","sameAs":["http:\/\/3DAPARTMENT.com","http:\/\/bit.ly\/3HG6xMl","https:\/\/twitter.com\/https:\/\/twitter.com\/greg_ardbelava"],"url":"https:\/\/3dapartment.com\/blog\/author\/gregory-ardbelava\/"}]}},"_links":{"self":[{"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/posts\/1521"}],"collection":[{"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/comments?post=1521"}],"version-history":[{"count":12,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/posts\/1521\/revisions"}],"predecessor-version":[{"id":1618,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/posts\/1521\/revisions\/1618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/media\/1340"}],"wp:attachment":[{"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/media?parent=1521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/categories?post=1521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3dapartment.com\/blog\/wp-json\/wp\/v2\/tags?post=1521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}