Undoubtedly, SEO is one of the most important aspects of online marketing. It is estimated that 75% of users never scroll past the first page of results when they search for something online. Unless your multifamily brand appears on the first page of search results, you are essentially invisible to most potential customers.
SEO is the practice of optimizing a website to rank higher in search engine results. It is a way to build an online presence by making a website more visible on search engine results pages (SERPs). SEO can be used to improve the visibility of a website in organic search results.
However, SEO is not a static process, and it can be difficult to keep up with the ever-changing algorithms of Google and other search engines. SEO can be divided into two main types: on-page SEO and off-page SEO.
You can do many things outside of your website to impact your search engine rankings. This is often referred to as “offsite” or “offsite SEO” because the optimization tactics are not done directly on your website. These activities include building backlinks, getting brand mentions, increasing social media shares, and more.
On-page optimization refers to any changes made to the content, HTML source code, or other structural components of a webpage that can be directly accessed by search engines in order to make it easier for them to crawl and display that page’s content. On-page optimization is intended to help web pages both rank higher in search engine results pages and appear near the top of some SERPs. Getting started with on-page optimization can seem like a hassle because it requires both time and technical knowledge. However, in terms of the potential benefits, it’s well worth the headache!
Good website optimization involves setting up your site so that it is advantageous for both on-page and off-page ranking factors. This means not only creating high-quality content, but also making sure that other reputable sources online link to or promote your website. By doing this, you increase your site’s popularity, expertise, authority, trust, and relevance – all important factors in determining search engine rankings.
At 3DAPARTMENT.com we understand that your business evolves, and so should your SEO strategy. Our experts create tailored packages that allow you to switch up tactics as often as you do product releases or marketing campaigns.
More Questions?
I would happily schedule an initial consultation with you to review your competitive analysis. I will focus on your website’s main issues and outline the steps we can take to turn these problems into opportunities.
I’m only a click away. Get in touch by sending me an email at
aaron@3dapartment.com
